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Pounding the Rock

Aug 30, 2014

Pounding the Rock

The San Antonio Spurs are really, really good at basketball (call me Captain Obvious).  I'm pretty sure Jay-Z was referring to the Spurs in his line, "Numbers don't lie check the scoreboard". So on the night of their championship victory, we commemorated their dominance with our championship rafter banner tee.  We wanted to find a way to get the shirt to Spurs fans. On a broader level, we've been exploring a lot of different ideas to bring our sports-inspired gear directly into passionate fan communities.
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