About Us


Wear the Moment.

BreakingT helps fans connect to the players and teams they love by memorializing the best moments in sports with fun, clever t-shirts -- in real-time.  We're documenting history, one shirt at a time.

Real-time Sports Merchandise

We are disrupting the multi-billion dollar sports merchandise industry with a new social data-driven, real-time sports apparel brand. We don't have "spring collections" and "fall collections" at BreakingT; our launch schedule is 24/7/365 with new releases happening as fast as trends are breaking on social media. The best part about our jobs is going into work in the morning not knowing what products we're going to launch that day.  Or those late night "holy sh*t did you see that play!?" phone calls that have our designers up all night.  It's definitely organized chaos around here, and it's a lot of fun.

We care about quality.

We obsess about a few things here at BreakingT: quality products, insanely fast launches, and top-notch customer service.  We spent a lot of time testing various blends of cotton, polyester, and other fabrics to bring you shirts that look great and feel amazing.  Our shirts age well and actually get better with each wash.  And perhaps most importantly, we want all of our customers to have a great buying experience on our website, with reliable service and a personal touch.  Head on over to our FAQ page to learn more.

Our Favorite Teams

Sports are obviously a big part of our culture at BreakingT. Things can get heated in our house, especially when Virginia Tech and UVA play each other in the Commonwealth Cup, or basically during every match up in the AL East. We hail from Virginia, New York, Boston, and Tampa, but DC has been our family's home base for the last 30 or so years.