BreakingT and the National Baseball Hall of Fame and Museum Announce Multi-Year Licensing Partnership

(COOPERSTOWN, NY) - BreakingT, a leader in real-time licensed sports fan merchandise, and the National Baseball Hall of Fame and Museum today announced a multi-year partnership to bring a new collection of licensed apparel and other consumer products to baseball fans around the world. This new partnership will leverage BreakingT’s proprietary social data analytics platform, CrowdBreak®, to measure ongoing, real-time fan engagement with baseball’s greatest players and most legendary moments throughout history.

“It is a tremendous honor to partner with the Hall of Fame. BreakingT’s mission is to serve sports fans, and this partnership enables us to commemorate moments that are deeply meaningful to so many baseball lovers out there”, said Alex Welsh, CEO and co-founder of BreakingT. “You never know how fan culture is going to evolve, or how the next generation of sports fans are going to connect with their favorite teams and favorite players. Our CrowdBreak algorithm provides us with real-time insights on these evolving connections, and we’re excited to combine our technology with baseball’s rich history and the Hall of Fame’s amazing collection of stories and artifacts to bring new, incremental products to market.”

BreakingT’s new collection will be officially licensed through Licensing Partners International, the National Baseball Hall of Fame and Museum’s licensing agency, and will be distributed through BreakingT’s website, Amazon’s fan shop, and BreakingT’s retail partners nationwide.

“History is made every day throughout the baseball world, and the Hall of Fame’s new partnership with BreakingT will allow fans to connect with Cooperstown and the baseball legends enshrined in the Hall of Fame,” said Sean Gahagan, vice president of retail merchandising and licensing at the National Baseball Hall of Fame and Museum. “We are proud to work with the incredible team at BreakingT to collaborate on product opportunities that reflect the game’s rich history.”

Class of 2025 products available in the Hall of Fame Shop now: https://lnkd.in/eYnk-zSs