ABOUT US
Wear The Moment®
Founded in 2014, BreakingT helps fans connect to the players and teams they love by commemorating the best moments in sports with real-time fan apparel and other licensed products.
Real-Time Products
BreakingT is a pioneer in real-time sports merchandise. We monitor social media data to identify the biggest moments in sports, and immediately commemorate them with fan apparel.
We operate our business like a newsroom with new releases happening as fast as trends are breaking on social media.
Our social data platform, CrowdBreak, keeps our creative team's fingers on the pulse of hottest stories in sports.
Officially Licensed
BreakingT works hand-in-hand with our licensing partners in professional and collegiate sports to create timely licensed products for passionate fans.
We've partnered with over 70 professional sports teams and major collegiate athletic programs, and work directly with star athletes on limited edition launches.
Officially licensed by MLBPA, NBPA, WNBPA, MLSPA, USWNTPA, and more.
Premium Quality
We obsess about a few things here at BreakingT: 1) quality products, 2) insanely fast launches, and 3) top-notch customer service.
Our apparel products are made from a vintage-inspired blended fabric, making them incredibly comfortable, lightweight and crazy durable.
And perhaps most importantly, we want all of our customers to have a great buying experience with reliable service and a personal touch.
We Love Our Customers. 200,000 Fans Served & Counting!
"Loving the new shirt! Excellent quality, fast shipping, great price. Ready to rock it this weekend for game 3. Very pleased with this purchase!"
- K.G., Maryland
"Got my new shirt from BreakingT! Will be rocking this at the All Star Game tomorrow!!! Thank you BreakingT for lightning fast service/shipping!"
- D.G., Las Vegas
“You guys are awesome! I'll pass on how amazing you guys have been . . . thanks for not only amazing sport t-shirt designs, but fantastic customer service.”
- C.B., Black Mountain, N.C.
BreakingT in the News
- BreakingT Could Change How the Sports Industry Follows Fan Engagement (Sport Techie, April 2020)
- Viral Sports Moment? Within Hours, This Fast-Growing D.C. Startup Will Make A T-Shirt Out Of It (Washington Business Journal, May 2019)
- Nimble 'Bunch Of Jerks' Capitalize On Power Of Digital Age Marketing (Front Office Sports, February 2019)
- How 'Get It Out Of The Ocean' Sparked a Rivalry — And L.A.'s T-Shirt Business (ESPN.com, June 2019)
- How An NFL Underdog Became A Marketing Touchdown (Forbes, January 2018)
BreakingT Retail
You can find our front table products in hundreds of retail locations across North America, including Dick's Sporting Goods, Academy Sports + Outdoors, MLB & NFL stadiums, and NBA, WNBA & NHL arenas.
BreakingT Locations
BreakingT is headquartered in Washington, DC, with corporate outposts in the Bay Area, Long Beach, CA and Wilmington, NC. Our primary production and warehousing facility is in Gainesville, VA.