THE FASTEST LICENSED
FAN GEAR IN THE WORLD
We turn the biggest moments in sports into the shirts fans are talking about — in hours, not months.
Shop New ArrivalsWEAR THE MOMENT®
Sports move fast. A walk-off homer, a rookie's breakout game, a locker-room quote that goes viral — these are the moments fans live for. BreakingT exists to capture that energy and put it on your chest before the highlight reel ends.
We're not a traditional apparel company. We're a newsroom that happens to make shirts. Our team watches what fans are reacting to in real time, and turns those stories into officially licensed merchandise — sometimes in hours.
REAL-TIME.
DATA-DRIVEN.
Our proprietary platform, CrowdBreak, monitors fan conversations across social media in real time — surfacing the moments, memes, and micro-stories that matter most to each fanbase. It's not just catching the national headline. It's finding the weird, local rallying cry that one community can't stop talking about.
CrowdBreak feeds our creative team signals. Within hours, those signals become designs. And those designs become shirts in fans' hands.
OFFICIALLY
LICENSED.
Every BreakingT product is officially licensed. We work directly with the MLBPA, NFLPA, NHLPA, WNBPA, MLSPA, USWNTPA, the Heisman Trophy Trust, the College Football Playoff, and over 70 professional and collegiate programs.
Our designs are approved by the players and their representatives. Proceeds from every sale go back to the athletes. This isn't bootleg merch — it's the real thing, built in partnership with the people who make the moments.
PREMIUM.
MADE IN USA.
We obsess over quality. Our apparel is made from a vintage-inspired tri-blend fabric — incredibly soft, lightweight, and built to last. Designed and printed in the USA at our production facility in Gainesville, Virginia.
We also obsess over the customer experience. Free returns and exchanges for 365 days, fast shipping, and a personal touch with every order. Over 3 million products sold — and counting.
BREAKINGT IN THE PRESS
"Potential winners from this include rapid-response merchandisers such as BreakingT…a chance to capture a slice of a massive market"
The New York Times (The Athletic) / Sports Business Journal"We've become a leader in quick-turn, real-time, moment-driven fan merchandise"
GrepBeat, July 2025PLAYERS LOVE BREAKINGT
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Andrés Muñoz
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George Kittle
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Kiké Hernández
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Gunnar Henderson
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Mookie Betts
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Pete Alonso
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Andrés Muñoz
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George Kittle
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Kiké Hernández
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Gunnar Henderson
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Mookie Betts
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Pete Alonso
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Andrés Muñoz
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George Kittle
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Kiké Hernández
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Gunnar Henderson
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Mookie Betts
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Pete Alonso
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Andrés Muñoz
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George Kittle
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Kiké Hernández
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Gunnar Henderson
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Mookie Betts
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Pete Alonso
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Andrés Muñoz
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George Kittle
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Kiké Hernández
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Gunnar Henderson
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Mookie Betts
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Pete Alonso
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Andrés Muñoz
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George Kittle
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Kiké Hernández
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Gunnar Henderson
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Mookie Betts
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Pete Alonso
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Andrés Muñoz
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George Kittle
-
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Kiké Hernández
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Gunnar Henderson
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Mookie Betts
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Pete Alonso
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Andrés Muñoz
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George Kittle
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Kiké Hernández
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Gunnar Henderson
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Mookie Betts
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Pete Alonso
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Andrés Muñoz
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George Kittle
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Kiké Hernández
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Gunnar Henderson
-
![]()
Mookie Betts
-
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Pete Alonso
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Andrés Muñoz
-
![]()
George Kittle
-
![]()
Kiké Hernández
-
![]()
Gunnar Henderson
-
![]()
Mookie Betts
-
![]()
Pete Alonso
-
![]()
Andrés Muñoz
-
![]()
George Kittle
-
![]()
Kiké Hernández
-
![]()
Gunnar Henderson
-
![]()
Mookie Betts
-
![]()
Pete Alonso
-
![]()
Andrés Muñoz
-
![]()
George Kittle
-
![]()
Kiké Hernández
-
![]()
Gunnar Henderson
-
![]()
Mookie Betts
-
![]()
Pete Alonso
-
![]()
Andrés Muñoz
-
![]()
George Kittle
-
![]()
Kiké Hernández
-
![]()
Gunnar Henderson
-
![]()
Mookie Betts
-
![]()
Pete Alonso
-
![]()
Andrés Muñoz
-
![]()
George Kittle
-
![]()
Kiké Hernández
-
![]()
Gunnar Henderson
-
![]()
Mookie Betts
-
![]()
Pete Alonso
-
![]()
Andrés Muñoz
-
![]()
George Kittle
-
![]()
Kiké Hernández
-
![]()
Gunnar Henderson
-
![]()
Mookie Betts
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Pete Alonso
IN STORES NATIONWIDE
BreakingT products are featured in hundreds of retail locations across North America — including Dick's Sporting Goods, Academy Sports + Outdoors, MLB & NFL stadiums, and NBA, WNBA & NHL arenas.
COME CELEBRATE YOUR FAVORITE
TEAM'S GREATEST MOMENTS WITH US
Shop All Products
Questions? contact@breakingt.com