Washington, D.C., February 5, 2025 – BreakingT, the leader in real-time licensed sports apparel, is proud to announce a new licensing agreement with Riles & Co. for the use of the trademark ‘THREE-PEAT’ – one of the most iconic phrases in sports history.
‘THREE-PEAT’ has become synonymous with championship dominance, representing the ultimate achievement of winning three consecutive titles. Through this strategic partnership, BreakingT will incorporate the legendary phrase into its premium fan gear, bringing fresh and innovative designs to passionate sports fans across the country.
“As a company dedicated to capturing the biggest moments in sports, we’re thrilled to partner with Riles & Co. to bring ‘THREE-PEAT’ officially licensed merchandise to the market,” said Alex Welsh, CEO of BreakingT. “This phrase holds a special place in sports culture, and we’re excited to honor its legacy.”
“We are excited to work with BreakingT to extend the reach of the ‘THREE-PEAT’ trademark to a new generation of sports fans,” said a spokesperson from Riles & Co. “BreakingT’s ability to create timely and engaging fan apparel makes them the perfect partner to celebrate this iconic sports milestone.”
The launch of BreakingT’s ‘THREE-PEAT’ products will coincide with key moments in the sports calendar, ensuring fans have the opportunity to celebrate championship greatness in real-time.
About BreakingT
Founded in 2014, BreakingT is a pioneer in real-time sports merchandise, creating premium fan gear that commemorates the biggest moments in sports as they happen. With officially licensed products and strategic partnerships across professional and collegiate athletics, BreakingT helps fans connect to the players and teams they love.
About Riles & Co.
Riles & Co. is the owner of the ‘THREE-PEAT’ trademark, recognized as one of the most iconic phrases in sports history. The company continues to uphold and protect the legacy of the trademark through strategic partnerships and licensing agreements.