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BreakingT And The Bruins Collaborate On Locally Licensed Players Tees

BreakingT is now licensed by the NHLPA for real-time fan apparel and working with NHL teams across the league, including the Boston Bruins.

Check out "Teammate Tees for the B's," a BreakingT-Bruins collaboration:

BreakingT worked with the Bruins retail team to bring their creative ideas to life, quickly, and the result was an assortment of player tees that are exclusively available in the TD Garden team store as well as in the Boston ProShop online.

"This program with BreakingT is the timely and relevant solution we were looking for to elevate our retail experience," said Jeff Breitenbach, Ecommerce/Retail Operations Manager at the Bruins. "Our fans love the shirts, our players love the shirts, and it's great content on social media, too."

The "Teammate Tees for the B's" assortment is still growing and so far includes the following shirts:

  • Taylor Hall Yeah
  • The Brad Marchand Bunch
  • Charlie "Chuckie" McAvoy
  • Iconic David Pastrnak
  • Linus Ullmark & Jeremy Swayman: Hug It Out
  • Patrice Bergeron: Our Captain
  • Tuukka Rask: Tuukka Time

Stay tuned to this space for more activations, and let us know if you'd like to learn more about BreakingT's in-venue retail and wholesale services.

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