BreakingT, the leader in moment-driven sports fan apparel, today announced the formation of its Real-time Athlete Merchandising Program (RAMP) for collegiate athletes.
RAMP is a commercial licensing program designed for collegiate athletes to capitalize on their name, image and likeness (NIL) by earning royalties on their biggest moments, on par with what professional athletes earn.
RAMP is open to all collegiate athletes. By joining RAMP, athletes have the potential to reach a broad range of consumers and grow their personal brand through BreakingT's industry-leading real-time model. RAMP enables student-athletes to stay focused on their education and their sport, while earning passive income through royalties on fan merchandise.
Athletes will benefit from CrowdBreak™, BreakingT's social listening analytics and trend discovery platform, as well as BreakingT's retail distribution network that includes national retailers, campus bookstores and stadiums across the country.
Our message to athletes: connect with your fans, build your brand, and MERCH YOUR MOMENT!
For more information visit the RAMP program page.