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NWSL And BreakingT Ink Foundational Fan Apparel Deal For Women's Sports

June 22, 2022 -- BreakingT, the leader in real-time fan apparel, and the National Women's Soccer League (NWSL), the no. 1 women's soccer league in the world, today announce they've entered into a first-of-its-kind licensed apparel agreement.

The deal enables the NWSL to celebrate and commercialize its most exciting teams, players and moments with BreakingT's best-in-class hot-market merchandising capabilities.

It's the first major pro league license for eight-year-old BreakingT, which is also licensed by the NWSLPA and several other major players’ associations and 60-plus top college institutions.

The NWSL has experienced exponential growth in attendance, viewership and investment, expanding to 12 teams earlier this year. This licensing agreement brings new investment to the NWSL’s merchandising business, driving deeper connection to its fans as well as providing additional revenue opportunities.

BreakingT uses its social analytics platform CrowdBreak™ to identify sports trends and fan sentiment in real-time, releasing quick-turn fan apparel inspired by the hottest moments and movements that are then sold online and in brick-and-mortal retail nationwide.

"We've been celebrating and merchandising the most exciting moments in women's sports for years thanks to our partnerships with pro players associations. Now we get to do that in a bigger way with the NWSL, which is one of the fastest growing leagues in America,” said BreakingT President Jamie Mottram. “Investing in women’s sports is good for business, and we’re committed to dedicating our time and resources to bring world-class merch to NWSL fans.”

"BreakingT is the leader in real-time sports merch, and they have a proven track record of supporting women's sports," said NWSL Managing Director of Business Affairs Aaron Salsberg. "We're excited to partner with them and see how their model can be applied to the NWSL to bring our fans closer to the most exciting moments throughout the NWSL season."

BreakingT's first-ever NWSL Collection will be released July 8 and available at BreakingT.com, as well as select retailers, including in-venue at several NWSL stadiums and online in NWSL team stores. It will be updated throughout the season, as moments occur and opportunities arise.

For more information, contact Nicole O'Keefe, Director of Strategic Partnerships at BreakingT (nicole@breakingt.com), or Kristen Brierly, Director of Communications at the NWSL (kbrierley@nwslsoccer.com). 

About the NWSL

The National Women’s Soccer League is a 12-team Division-I women’s professional soccer league featuring national team players from around the world. The clubs are Angel City FC, Chicago Red Stars, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, Orlando Pride, Portland Thorns FC, OL Reign, Racing Louisville FC, San Diego Wave FC and Washington Spirit.

About BreakingT

Founded in 2014, BreakingT is a pioneer and leader in real-time licensed sports merchandise. Using its proprietary social listening platform, CrowdBreak®, BreakingT measures fan engagement and consumer sentiment to predict the market impact and revenue potential of emerging trends in sports, helping fans connect to the players and teams they love. Wear The Moment ®.


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