July 18, 2022 -- BreakingT, the leader in real-time sports apparel, is announcing a long-term licensing deal renewal with MLB Players, Inc.
The contract extension features licensed product categories that extend beyond decorated apparel, including additional hard good lines and non-fungible token offerings (NFTs) that showcase designs from BreakingT's moment-driven apparel collection.
The new NFT rights will enable the creation of real-time licensed digital garments and accessories inspired by the biggest moments in baseball, as part of the recently launched BreakingT Digital platform.
(MLBPI BreakingT Digital patch NFTs)
To celebrate, BreakingT will release a limited-edition digital patch commemorating the Home Run Derby winner on Tuesday, July 19.
"This is a great step forward into the future for BreakingT, and for sports fans," said BreakingT CEO Alex Welsh. "MLB Players, Inc. has been a great partner since the early days of our business. Their innovative approach to licensing and their commitment to our long-term growth helps support our brand mission to serve sports fans, including with Breaking Digital."
“BreakingT has built a loyal following of fans seeking to celebrate Major League Baseball Players,” said Evan Kaplan, Managing Director of MLB Players, Inc., the business arm of the Major League Baseball Players Association. “The company has proven its expertise in capitalizing on hot-market trends and getting products into the hands of fans incredibly fast. We are excited to expand and extend the scope of our partnership.”
BreakingT's MLBPI Collection is widely available now and continues to be updated as moments occur.
Update: The Home Run Derby finalist patches have dropped, and the Juan Soto one sold out immediately.
Check out a HUGE new development in our partnership with @MLBPlayersInc & @MLBPA: NFTs from the Derby!— BreakingT (@BreakingT) July 19, 2022
We minted 53 & 81 NFTs for the total home runs hit by last night's finalists @JuanSoto25_ @JRODshow44
ONLY Available at https://t.co/isxlfb4TFd ⏰ #NFT pic.twitter.com/TMqZUvqjpq
Founded in 2014, BreakingT is a pioneer and leader in real-time licensed sports merchandise. Using its proprietary social listening platform, CrowdBreak®, BreakingT measures fan engagement and consumer sentiment to predict the market impact and revenue potential of emerging trends in sports, helping fans connect to the players and teams they love. Wear The Moment®.
About MLB Players, Inc.
MLB Players, Inc. is the business arm of the Major League Baseball Players Association. The MLBPA (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the 30 Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active MLB players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by MLB players.