BreakingT exists to capture and create excitement around trending sports moments, and that's what's happening right now with the Carolina Hurricanes.
It's all thanks to a big moment, a hot design and a series of savvy moves by the Canes. Let's go to the timeline:
Don Cherry goes on "Hockey Night in Canada" and calls the Canes a bunch of jerks. BreakingT's social tracking flags the moment, as does the Canes' marketing team.
BreakingT creates 10 different "Jerks" designs for the Canes to choose from. They pick one and post it on social, announcing it'll be available at the arena before selling it online later in the day. The shirt takes off and is featured by media.
We’re a bunch of jerks and we have the shirts to prove it.— Carolina Hurricanes (@NHLCanes) February 17, 2019
Available later this week at The Eye. pic.twitter.com/TEefqETEau
For the Canes' next home game, the players model the shirts and the team store opens with tables full of "Jerks" tees.
The Canes announce they've sold over 5,300 shirts in 49 states and 11 countries. Over the next couple days, the Canes will project the Jerks design onto the ice and create mobile wallpaper as well.
It's a movement 🔥 pic.twitter.com/qpGjy1Hk3Q— Carolina Hurricanes (@NHLCanes) February 24, 2019
We're grateful to the Canes for seeing and seizing this opportunity with us. That starts beforehand by working on the smaller moments and being prepared when the big one hits.
If you're in charge or retail or marketing for a team, agency, fan shop, etc., please email me and I'll tell you more about how we work with 25 pro teams across sports to celebrate and amplify their trending moments.
With the NBA and NHL Playoffs just ahead and the MLB and WNBA regular seasons ready to start, now is a good time to be prepped the big one. We're ready for it.