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From Hugs To Huge Checks: How Tony Kemp Helped BreakingT Raise $5K For Charity

From Hugs To Huge Checks: How Tony Kemp Helped BreakingT Raise $5K For Charity

It started with a hug. Houston Astros players Evan Gattis and Tony Kemp always embrace in the dugout after homers and the fans love it. The hashtag #HugsForHomers was born and a T-shirt soon followed.

When Kemp saw the MLBPA-licensed shirt, he reached out to BreakingT about getting involved. BreakingT worked with Kemp, his wife Michelle and his agents at the Ballengee Group to create, with proceeds from sales benefitting the Astros Youth Academy. Kemp led the marketing charge, promoting it on social media and getting fans to embrace the shirt.

It was a runaway success and soon the shirts were seen all over Houston, including on the players themselves. The Astros took notice and invited Kemp and BreakingT to present a check to the academy before a sold-out crowd at Minute Maid Park before a Friday night Seattle-Houston game. 

Building off the excitement surrounding Hugs For Homers, Kemp and BreakingT worked together to launch a second shirt, Kempin’ Ain’t Easy. Proceeds from it will go to Kemp's Kids, Tony's new foundation benefitting underprivileged athletes in Texas and Tennessee. 

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