The NCAA Tournament is the most delightful and surprising sporting event of the year. And so it was in the first round of this year's Tournament, when Indiana cheerleader Cassidy Cerny had her shining moment:
"THE CHEERLEADER SAVES THE DAY!"— CBS Sports (@CBSSports) March 18, 2022
When hope was lost, a hero emerged. pic.twitter.com/8fjEydjr2j
That impromptu save, along with 15-seeded Saint Peter's dash to the Sweet 16, was one of the biggest stories from the Tournament's opening weekend. Then BreakingT entered the chat:
Indiana cheerleader Cassidy Cerny, who famously plucked the ball out during the game, has struck an name, image and likeness deal with @BreakingT.— Darren Rovell (@darrenrovell) March 21, 2022
The shirt is inspired by announcer @AndrewCatalon’s call of the moment. pic.twitter.com/TvvDQC9xDk
Like the moment that inspired it, Cerny's NIL shirt went viral, receiving coverage from Sports Illustrated, ESPN W, The Washington Times, Indy Star, Outkick, Saturday Tradition, The Spun, Total Frat Move, The Comeback, Bro Bible and others. It was even the No. 1 trending story on Apple News:
Cheers to Cassidy on her unexpected feel-good moment. It won't be the last one this March, so stay tuned to BreakingT's NIL Collection to see what comes next.