BreakingT Adds Michigan State As Its Second NIL Group License

As previously reported, BreakingT is working with The Brandr Group to bring real-time NIL (Name Image Likeness) fan gear to college athletics through group licensing. The first instance of this was co-branded products for University of Alabama football.

The second arrives today with the release of co-branded apparel for Michigan State football players. The assortment features a mix of jersey-style t-shirts as well as graphic tees and hoodies featuring standouts Kenneth Walker III and Jalen Nailor. On the eve of the Michigan game no less!

The initial focus is on football, but BreakingT's Michigan State Collection will expand to other sports over time, particuarly as "merchable" moments arise.

Here's an assortment of early reactions to the news:



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