As previously reported, BreakingT is working with The Brandr Group to bring real-time NIL (Name Image Likeness) fan gear to college athletics through group licensing. The first instance of this was co-branded products for University of Alabama football.
The second arrives today with the release of co-branded apparel for Michigan State football players. The assortment features a mix of jersey-style t-shirts as well as graphic tees and hoodies featuring standouts Kenneth Walker III and Jalen Nailor. On the eve of the Michigan game no less!
The initial focus is on football, but BreakingT's Michigan State Collection will expand to other sports over time, particuarly as "merchable" moments arise.
Here's an assortment of early reactions to the news:
The dap is now a t-shirt pic.twitter.com/nnukgqBcmg— Colton Pouncy (@colton_pouncy) October 29, 2021
MUST grab for MSU fans.— MSU NIL history-makers (@Sheehan_Sports) October 28, 2021
Only MSU and Bama are in this space. Proceeds go to the players too.
Go support our guys and get a sick shirt. https://t.co/HTdAdPXeKE
🚨 Want to support our star student athletes?!🚨— BaconWire™️ (@BaconWire) October 28, 2021
MSU just signed one of the first co-brand merch deals in the country!
Get some awesome shirts that are officially licensed, and the players featured get a share of the profits!
👇👇👇 SHOP NOW! https://t.co/QB0qkC2KN3